What are location permission prompt best practices?

The best location permission prompts are:

  • Transparent. The prompt explains what data will be collected from the end user and how it will be used, with a link to your privacy policy.
  • Valuable. The prompt explains why the user should grant location permissions, like enabling a location-based feature or unlocking an offer.
  • Timely. The prompt is shown when the user is engaged, like in an onboarding, when accessing a location-based feature, or after a transaction.

Opt-in rates vary from app to app, but apps that follow best practices can expect 70-80% of users to grant location permissions, with 40-50% of users granting background ("always") location permissions on iOS.

See iOS SDK permissions documentation and Android SDK permissions documentation for more information.

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