What are location permission prompt best practices?Last Updated: February 07, 2019
The best location permission prompts are:
- Valuable. The prompt explains why the user should grant location permissions, like enabling a location-based feature or unlocking an offer.
- Timely. The prompt is shown when the user is engaged, like in an onboarding, when accessing a location-based feature, or after a transaction.
Opt-in rates vary from app to app, but apps that follow best practices can expect 70-80% of users to grant location permissions, with 40-50% of users granting background ("always") location permissions on iOS.